Fall Winter 2020 - #NoLabels

The above-mentioned describes what the working title of the collection in question will be. The fact that we want to emphasize it so clearly is because there is still too much focus on labeling individuals and automatically being categorized. Because we as "Avek" strive for equality in all different aspects, such as culture, religion, origin, skin color, etc., we want to make a statement for the general public to no longer be able and have to think in boxes.

We live in a world dominated by labels. While many people think it is helpful to classify ourselves in a particular group, we often fail to recognize the harmful, unintended consequences and forget that we are all human at heart. Understanding these consequences and reshaping our everyday language are steps we can take to ensure greater unity at the micro, mezzo and macro levels of society.

Fall Winter 2020